Attracting attendees, especially to fee-paying events, requires strategic thinking. Tactics such as shifting conference timings for convenience and implementing tiered pricing models can help attract a diverse audience while maximising revenue. Considering external costs to the delegate beyond the price of attendance itself is key. If the timings changed from 9am to a 12pm start, would this reduce the cost of peak travel?
An ongoing battle is demonstrating the value of paid-for in-person events, while also offering free virtual events to your networks. Keeping accessible webinars top line can be an effective way of positioning in-person events to offer the most value.